Fox Valley Marketing Group helps businesses get noticed online thus increasing sales and profits
We take numerous steps in discovering what will help your website gain traction and be on the first of Google. These are some steps we use to help you understand were you stand on the internet and how Fox Valley Marketing Group can help:
Auditing Your Website
The first steps in auditing a website for SEO is to learn your current rank, review your website’s analytics, and determine the keywords that will set you apart.
Crawling and Indexing
Search engines have automated robots called crawlers that use links to scour the Internet, find web pages, and decipher page data that are indexed to be included in search engine results.
Each search engine has different ranking factors, but they all have a few factors in common: keywords, content, and links. Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is important that you know what keywords are in the highest demand within your market. Our experts at Fox Valley Marketing Group will help you determine which keywords would generate the most revenue. Links are equally important as they help search engines with relevancy and authority of the website. Adding citations and NAP (name, address, and place) are huge factors that determines rank.
At Fox Valley Marketing Group, we use data and industry specific software to help you get ranked on search engines fast and ethically. We understand that a successful SEO strategy is about building a company’s online presence. Our first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program. During our audit, we will look at the following: analytics and keywords, your websites accessibility and indexing, ranking factors and run a competitive analysis.
Lets chat to learn more on how Fox Valley Marketing Group can help you gain a larger audience and be ranked quickly on search engines.
The first step is to determine how your website is currently ranked. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition.
For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.
Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. The different factors that we will be looking at are content to make sure that your content is relevant and utilizes keywords without being duplicated on multiple pages, keywords, and HTML markup to make sure that your source code is relevant to crawlers.
Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.